Make Money From Facebook Using These 4 Techniques

You can make money from Facebook, the world leader of social media platforms by using several methods of monetisation it offers. The platform is a huge player in the advertisement market and earns a considerable amount by publishing advertisements online. There are 2.6 billion Facebook users in the world and the methods of earning money from Facebook are slowly expanding with its user base.

Here are the key statistics for the market share of Facebook for the year 2020–2021:

Source: Finances Online

Facebook plays more than just the role of a social media platform. It is a source of news for many and for some and for some, it is simply a way to increase and reach out to relevant target audiences with more ease and flexibility. The platform is one of the leading places to earn money and reach out to customers with a more personal touch.

How Can You Make Money From Facebook?

Here are the four ways with steps on how to earn money from Facebook.

Make Money From Facebook Marketplace

If you have a retail business, the most effective way to earn money is by using Facebook Marketplace. It is a virtual marketplace where Facebook users can buy, sell and trade items. It is a cheap but useful way to make a sizable income online by setting your own supply chain.

Steps to earn money from Facebook Marketplace selling products:

1. Sign in or Sign Up on Facebook
2. Click the stall icon on Facebook, this is the Facebook Marketplace.
3. Decide beforehand what you wish to sell and then post the picture of the item on the marketplace with other relevant details such as price, size, location and colours available.
4. Post it and make it live.
5. The profit you make depends on the profit margin and the number of pieces you sell.

You may also sell services on Facebook Marketplace but the process to sell a service is different from selling products on this platform.

Steps to earn money from Facebook Marketplace selling services:

1. Sign in to Facebook with the intention of increasing demand for a specific service.
2. Find groups on Facebook with the relevant target audience.
3. Send a request to join the groups and also send a message to its moderators stating why you want to join the group. This will increase your chances of being accepted.
4. The group that you join will be an area of competition. This means that you will come across many other selling similar services to the same target audience on the group.
5. Analyse and study your competition well and offer your services through unique and engaging posts.
6. Prompt the audience to message you personally for further details. This is one of the most important steps to follow because it is the only method to form a long-lasting relation with the client through trust and word of mouth.
7. Work on the feedback you receive.

Make Money From Facebook Page

Pages on Facebook have amassed millions of followers and once a page has a significant number of followers, the moderator of the page may want to monetise the page. If you wish to earn money from your Facebook page, you need to prepare for this in advance. This is because it takes a long time to build followers for a page and to gain popularity through content. There are thousands of pages on Facebook competing with each other purely on the quality of content. Once you have gained enough followers, you can earn money from your Facebook page by posting sponsored content from brands in exchange for money or even sell your own products to the followers of the page. If you intend to eventually sell products or services through your page, make sure you post relevant content while gaining page followers. This is because if there is a discrepancy between your page content and the product/service you are selling, you might lose followers.

Steps to make money from Facebook pages:

1. Build a page through content generation. Focus on increasing the number of page followers.
2. Sell ad spaces on your page. You must typically sell the ad space to bigger and famous brands.
3. You may also want to sell the entire page authority to someone but this is done only in cases where the business is expanding or when it is bought by a bigger brand.
4. Sell other brands on your page.

Earning money from Facebook pages is a moderately difficult task and takes 15 to 20 days to show significant progress for the business.

If you’re not convinced yet that Facebook is a great way to make money and increase your income, here are some great business ideas for 2021 for more income.

Earn Money From Facebook Adsense

Google’s monetisation platform which is Adsense helps users to earn money by displaying ads on a website and driving paid traffic to it. Once you meet the eligibility criteria for Adsense, you will be able to link advertisements to Facebook and earn money from the platform. An Adsense approved website will drive traffic to your website using ads on different platforms as a source. Every time someone clicks on the advertisement, you are accountable to receive a certain amount of money since the ad space is yours, this is called pay-per-click advertising (PPC).

This type of business is typically called ‘arbitrage’ where you earn a profit whenever a desirable action is performed by a customer, say liking or commenting on the post.

Steps to make money from Facebook Adsense:

1. Get your Google Adsense account approved.
2. Generate interesting and engaging content for the website.
3. Link these paid ads to Facebook.
4. Regularly check the Adsense analytics and work on the relevant feedback.
5. Repeat the process till you don’t earn your desired profit.

Earn Money From Facebook Video Views

Content creators who produce original video content on Facebook can now monetise their videos by inserting paid or sponsored ads in their video. Earning money using video content is a great way to increase demand for your video content and earn profit through it. Facebook allows video monetisation in three ways: pre-roll, mid-roll and image ads.

Basic eligibility for monetising Facebook videos:

1. Have more than 30,000 1 minute views on your videos.
2. Publish from your Facebook page and not your profile.
3. Post more 3-minute videos.
4. Create videos that are unique and add value to the viewers.